Email Marketing - How to Track Subscribers
As you all know, I am really passionate about email marketing tracking. I live and breathe it! I’m always trying to cook up new ways to learn about email marketing tracking and on one of my Internet surfing trips, I found this awesome article.
I’ve pasted it below to share with you.
Make sure you come back here once you’re done and click on the link at the end of the sentence to learn more about email marketing tracking!
So how do I track subscribers so that I can see what their revenue perspective is for me?I choose to track the source of everyone of my buyers. That’s it. Now, one of the things that happens in the process of tracking purchases is that I can see where they are coming from, so I can see how many subscribers a particular form of advertising nets me. But although I see that information, I place almost no value in that, except perhaps to see if something that I have spent money or time sending traffic to my website is actually producing subscribers or hits, which lets me know if the company or method whereby I am advertising is actually doing anything at all, but all of my decisions are based on the revenue, not on the number of subscribers.
So the way that I do it, is I assign every significant source of traffic to a separate autoresponder opt in form which my autoresponder company provides for tracking purposes. Now an alternate method would be to use an adtracker service to do that work for me. Now, the reason I do not use an adtracker service is because I believe that the work that I do online should be the very simplest possible, and that I should have the most control of the work that I do. Without going into detail here, I believe that the method I use is much simpler and affords me more control. But all of that to say that an adtracker can to this work for you.
Now, once I know where the subscribers are coming from, I simply track each of the buyers of my product by linking them to their source. Once I do that, I can identify how much revenue is produced by a given traffic source. Remember, I am not concerned with how many subscribers I get from a source, only the amount of revenue I receive from that source.
Written by Sean Mize.
Wasn’t it an interesting read? I hope you enjoyed that article. Check out the info here if you are dying to know more about email marketing tracking.
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Tags: eMail Marketing Lead, eMail Marketing Tracking, eMail Opt In Marketing, Marketing eMail List, Marketing Email Software, Opt eMail List